My advice to anyone looking to start a business? Get started as soon as possible! Test your key assumptions with the resources that you have. Don’t focus too much on product development initially, but rather on product-market fit and feasibility.

In what way does your qualification relate to your work, whether directly or indirectly?

The research component of my mechatronics degree has brought a lot of value to my work. It allowed me to gain an in-depth understanding of the human language technology landscape in South Africa. This understanding has been critical in the development of Naledi, our collection of human language technology tools which help people interact with service providers through digital platforms using the South African languages they understand and trust.

What are the key skills that have been useful in your career journey so far?

One major highlight worth mentioning is Botlhale getting crowned as the DataHack4FI season 3 winner. This particular victory catapulted us into doing a national media campaign, which was well received throughout the country. It was at this point that we realised how crucial the work that we’re doing is and how important it is for us to turn (what started off as) an idea into reality.

What are your day-to-day activities?

As the co-founder of Botlhale AI I manage the everyday operations of the company, including dealing with clients and managing contracts and contacts. The reason we started Botlhale AI was due to the lack of ack of diversity and representation within the global Artificial Intelligence space and the major contenders in the AI field are mostly based outside of Africa. This lack of diversity is what inspired us to start Botlhale, a company that is focused on using AI to specifically improve the lives of Africans.

Do you have any advice for a new graduate entering the world of work ( e.g. how to develop skills while at university?)

My advice to anyone looking to start a business? Get started as soon as possible! Test your key assumptions with the resources that you have. Don’t focus too much on product development initially, but rather on product-market fit and feasibility. South Africa has a growing start-up ecosystem with a lot of individuals and organisations eager to offer support – so take advantage of any available opportunities such as pitching competitions. These platforms are helpful as you will get constructive feedback to improve your idea and you also get to grow your network by meeting people who are willing to help and advise. The people you meet at such events can sometimes offer you more value than the prize of the competition.